Content marketing – must watch video

This video is the best I have seen in terms of outlining how content marketing is changing the whole media landscape – if you are involved with online media in any way, this is essential viewing. It’s great to see Coke making this publicly accessible – even in this form (not directly targeting their core market) they are achieving some impressive results virally (hate to use that word, but sometimes you have to bite the bullet).

 

View part 2 of this content marketing video.

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  1. Coke content marketing video - part two - March 27, 2012

    [...] Here is part two of the excellent Coca Cola Content Strategy 2020 video. If you missed part one, view it here: Coca Cola Content 2020 Part One [...]

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